About — Charles Ardilouze

(+33) 6 84 68 55 52

I'm Charles, a designer who thinks in systems. One conviction, seven years in the making: a clear rule, endless variations.

Story

I came from fine arts, chasing images. But I kept finding myself drawn to the thing underneath: the rule beneath the picture, the structure that makes it hold. It took me years to name it.

I don't just design screens or images. I shape the creative logic that ties them together.

For seven years, I've led art direction and visual systems across identities, motion and digital products. Co-founding RugiR, I built a brand redrawn for each of 20+ events while keeping the same idea underneath. At Flim.ai, I defined a three-pillar model that continues to shape the product — bringing creative direction, product logic, research and systems thinking into the same visual experience.

I came from fine arts, chasing images. But I kept finding myself drawn to the thing underneath: the rule beneath the picture, the structure that makes it hold. It took me years to name it.

I don't just design screens or images. I shape the creative logic that ties them together.

Today

Today, I work where brand meets product, and where emerging technology opens new creative territory.

I bring GenAI tools and custom LoRAs into real creative pipelines, while keeping authorship, craft and intent at the center.

I'm interested in teams where identity and product aren't separate worlds; where creative vision can become a system, a product and a living experience; and where the people shaping the work matter as much as the work itself.

Today, I work where brand meets product, and where emerging technology opens new creative territory. I bring GenAI tools and custom LoRAs into real creative pipelines, while keeping authorship, craft and intent at the center.

I'm interested in teams where identity and product aren't separate worlds, where creative vision can become a system, a product and a living experience, and where the people shaping the work matter as much as the work itself.

Based in Paris.

Today, I work where brand meets product, and where emerging technology opens new creative territory.

I bring GenAI tools and custom LoRAs into real creative pipelines, while keeping authorship, craft and intent at the center.

Based in Paris.